Client Description:
The client is an education services provider with 4 learning centers and 4 online courses operating in HCM city with hundreds of students. They offer various products from Math & English tutoring, SAT & IELTS mentoring, and study abroad consultancy. Their long-term goal is to strengthen their business model with an Online learning platform to enhance their customer experience.
Challenges:
Data issues:
– Data is inconsistent among CRM, Center Operation Management System, and Accounting system.
– Some data is fragmented and saved in employee excel folders.
– Can not track Return On Investment of Digital Marketing (Customer Acquisition Cost, Lifetime value, Cost per lead, Retention)
System issues:
– Need to develop School Management System (SMS) including various modules CMS, LMS, single sign-on interface, social media integration for CS…etc
Solutions:
– Anatics helped to set up a cloud data warehouse and self-service data analytics platform that aggregates transactional and customer data from 4 silo databases (CRM, Center Operation Management System, and Accounting system), allowing the organization to visualize sales and inventory in near-realtime dashboards and reports.
– New School Management System (SMS) Assessment
– New System Intergration & Data Migration to new system
